Introducing Dopt: The first product onboarding platform for developers

After nearly two years of hard work we’re excited to finally launch Dopt: the first developer platform for building self-serve product onboarding and feature education.

Starting today, you can sign up and start building with Dopt.

We started Dopt because building great onboarding is hard—you don’t know where to start or what will work. It’s the most important moment in the entire user journey and yet the existing options suck. We’re no strangers to this; we’ve led growth and product development teams at Dropbox, Amplitude, and Productboard and have spoken with hundreds of teams who are abandoning brittle and inflexible no-code tools to build in-house. They quickly face two challenges: a ton of upfront time spent rediscovering best practices; and a ton of hidden complexity managing user states, updating flows, and analyzing results. It takes too long to ship, you don’t iterate fast enough to learn what works, and it takes time away from new value you could be building.

Rock, meet hard place.

So we decided to take a different tack.

Dopt is a platform that enables the entire product development team to work together to ship better experiences across the entire user journey: initial setup, onboarding, feature adoption, engagement, announcements, and more.

🔀 A visual flow builder lets the whole team map out targeting, components, content, and branching logic to create cohesive in-product user flows.

🛠️ SDKs and APIs make it easy to develop flows in your app quickly.

🎛️ Build your way — use Dopt’s prebuilt, customizable React components like checklists, tours, modals, and cards that offer best practices out of the box; or use Dopt headlessly and build using your own components.

📊 Built-in analytics give you visibility into your users and how your flows are performing to help you determine how you can improve.

🔌 Native integrations with your analytics and data stack let you target the right users and use your own tools to analyze Dopt-powered experiences alongside the rest of your product.

📈 A scalable and secure platform simplifies the team’s workflow and helps you iterate more by making it easy to deploy, migrate, and restore flow versions and letting non-devs update content and logic without code pushes.

Dopt makes it easy to ship great onboarding quickly, learn what works, and iterate more often so you build the right thing and your customers realize the value your product has to offer.

Over the last 18 months, we’ve been building Dopt with early customers that understand the benefits of quality—like Superhuman, who built a polished getting-started checklist using Dopt; or Attio, who built a well-integrated product tour for new users; or Outlign, who built a set of educational hotspots across their app. Dopt has helped them all move much faster while holding high-quality bars.

If you’re working to make your product self-serve, building product onboarding, or focusing on increasing activation or retention, we’d love for you to give Dopt a try.

We’re also launching on Product Hunt today; we’d love your thoughts and feedback on our post!

We can’t wait to see what you build!