Productboard, the leading product management platform, sought to accelerate the adoption of its new offering, which leverages generative AI to help product teams better understand their customers. Because of its novel nature and potential data privacy concerns, they made Productboard AI opt-in. The team had an ambitious goal, getting 50% of eligible workspaces to opt in by the end of the quarter, but workspace administrators needed to accept new terms of service to use it, which slowed down adoption.
Why Productboard chose Dopt
To tackle this challenge, Productboard turned to Dopt. They were looking for a way to ship fast and set themselves up with a scalable and repeatable mechanism for consistent education experiences as they released new functionality.
Building with Dopt
Using Dopt, Productboard was able to create an announcement using its own modal component that allowed users to opt-in directly from within the announcement without having to navigate to their settings page.
Dopt hooked directly into Productboard’s existing data stack, making it easy to send the data they were collecting in Segment to Dopt and send data from Dopt to Amplitude so they could analyze their announcement alongside the rest of their product usage data. They could use the data from Segment to target their modal to users with the right roles and on the right plans to avoid interrupting users unnecessarily.
The development experience was simple and allowed them to ship quickly with their own component.
Dopt helped Productboard ship their AI announcement quickly, blow past their adoption goal in days by more than tripling the number of workspaces who opted in, and allowed them to uphold their high quality bar with a polished and considerate experience.
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